To give its growth story in India another boost, Apple shipped nearly one million “Made in India” iPhones in the country in the first quarter of 2022, a massive 50 percent (year-on-year) jump in iPhone shipments from within the country, and showed The data is on Tuesday.
According to data shared by market intelligence firm CyberMedia Research (CMR), iPhones in India registered an overall growth of 22 percent in the first quarter of 2022, led by iPhone 12 and 13 sales.
“Our view is that the contribution of ‘Make in India’ iPhones in the first quarter of 2022 is an increase of 50% compared to last year. The contribution of the new generation of iPhones, such as the iPhone 13, is almost equal to the iPhone 12,” Prabhu Ram, Head of Industry CMR’s Intelligence Group, for IANS.
Apple’s enhanced and diversified iPhone production capabilities in India, combined with strong retail initiatives, continue to contribute to India’s strong growth momentum.
Earlier this month, the tech giant confirmed that it had started manufacturing the best-selling iPhone 13 smartphone in India.
Apple first started manufacturing iPhones in India in 2017, using the iPhone SE.
“As Apple further diversifies its manufacturing base, the latest generation of iPhone models will fuel Apple’s growth story in India,” Ram said.
The tech giant makes some of the country’s most advanced iPhones, including the iPhone 11, iPhone 12 and now the iPhone 13 at its Foxconn facility while the iPhone SE and iPhone 12 are assembled at the country’s Wistron factory.
In the first quarter of 2022, the iPhone 12 held the lead with 52%, followed by the iPhone 13 with 20%, and the iPhone 11 with 18% in India.
When it comes to iPads, Apple recorded a 31 percent growth in India, led by the 9th generation iPad (Wi-Fi) which captured 45 percent of the market share.
Apple is expected to record a market share of 5.2 percent in India this year.
“With its enduring brand appeal, Apple continues to attract premium buyers. This is a departure from the past when older generation iPhone models gained consumer preference with attractive and attractive pricing,” Ram said.
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