In 2002, Michael Dell was the king of online personal computer sales, having pioneered the purchase of laptops and desktop computers, which at the time were very expensive and expensive based on today’s prices. He started looking to a company called Alienware founded in 1996 by Nelson Gonzalez and Alex Aguila.
Alienware was initially distributed in Australia by an Adelaide-based company that specializes in gaming hardware and was popular with gaming PC enthusiasts, who were willing to pay the premium price these high-end hardware cost.
After looking to run for four years, Michael Dell finally acquired Alienware in 2006, and on June 2, 2009, the M17x was introduced as the first Alienware/Dell-branded gaming computer.
This acquisition was a game changer, since at that time Dell was known only to corporate and enterprise computers that could be purchased online.
According to the latest forecast from the International Data Corporation (IDC) Worldwide Quarterly Gaming Tracker, global shipments of gaming PCs and monitors continue to grow at faster rates than gaming consoles, outstripping demand for commercial PCs, although I doubt much work – Computer users from home have upgraded to a gaming PC.
For gaming PCs, which includes both desktop and laptop computers, unit shipments are expected to grow from 41.3 million in 2020 to 52.3 million in 2025.
Similarly, the gaming monitor market, now played by Alienware, is expected to jump from 14.2 million units shipped to 26.4 million within the same time frame.
This equates to the two product categories with five-year compound annual growth rates of 4.8% and 13.2%, respectively.
Michael Dell had already worked, similar to what Acer did in 2006, that gaming PCs provide better margin, while allowing companies like Dell and Acer to demonstrate what an Intel processor can connect to a high-end graphics card.
This is very noticeable today in the new Alienware X15 notebook and Dell Aurora 12 desktop computer.
Nelson Gonzalez originally started as a computer company by the name of Saikai, but soon developed custom computers that he built specifically for gaming as he saw the future.
“At the time, it was really difficult, 16-bit and 32-bit DOS, Windows, 2D and 3D video cards,” he says. “A lot of his friends and family were buying computers from Gateway and Compaq, but they couldn’t get them death or Earthquake It works properly because it was a pain. And if they can run one game, it will be difficult to run the others.”
In 1998, the Alienware Blade evolved into the first gaming tower computer in Area 51.
Inside the box are Intel processors, three video cards including a 2D graphics card, and two additional 3D graphics cards with a Voodoo PC chip from 3Dfx.
Area 51 featured dual sound cards from Creative Labs, which supported both Sound Blaster 16 and DirectX 3D audio.
In 1999, Alienware introduced an AMD-powered variant of the Area 51 called the Aurora, a name that still exists today.
Then came a range of metallic colors, including Nova Yellow, Plasma Purple, Saucer Silver, Conspiracy Blue, Cyborg Green and Martian Red.
Most recently, Dell introduced the latest Alienware Aurora, which delivers ultimate gaming power and tool-free access, making it the most accessible and upgradeable Alienware desktop to date.
This device saw the debut of the new open-end Legend 2.0 chassis design that increases the internal chassis size by 50 per cdnt without significantly expanding the overall chassis area.
The acoustics have also been improved due to the development of the new chassis which provides better air flow and thermal solution and thus a noticeably quieter system.
One contributor is that Alienware has introduced four 120mm system fans and liquid-cooled options to provide a robust thermal architecture.
And for the first time, Alienware is offering gamers an optional translucent left side panel, so owners can stare inside and enjoy the new dark motherboard illuminated by up to eight unique areas of customizable AlienFX lighting.
25 years after they launched their first personal computer, today Alienware is still seen as the market leader in gaming PCs.
Alienware is sold exclusively by JB Hi-Fi and The Good Guys, as well as specialty dealers, and Alienware is expected to be here in another decade or two as the company’s products are hard to beat.
Over the past decade, brands like HP with their Omen gaming PCs and Lenovo with their Legion lineup have tried to take on the likes of Dell with their Alienware and Acer with their Predator PCs, yet the market has spoken with both the Predator and Alienware that’s making the most of it. It is seen as facing the market leaders like gaming consoles from MSI and ASUS.