Apple iPad continues to dominate the tablet market, Samsung sees growth

Over the past two years, tablet shipments have experienced an amazing growth, especially in the fourth quarter of 2020, due to the spread of the global pandemic. However, the demand for Tablets It started showing a decline in the fourth quarter of 2021, and it continued into the first quarter of 2022. According to a recent report by IDC, total tablet shipments declined 3.9% year-over-year in the first quarter of 2022, with a total shipment of 38.4 million units.
The report states that the drop in shipments is due to lower demand for tablets as users stuck to their old purchases. In the first quarter of 2021, a total of 52.2 million units were shipped, according to the International Data Center. According to the report, demand is still above pre-pandemic levels, but growth appears to be slowing, which can be taken as an indication that the market is returning to normal.
However, despite the slowdown, smartphone manufacturers do not hesitate to enter the tablet market.
“While the tablet market is definitely going in a downward trend globally due to lower demand in mature markets, it is interesting to see many new players entering emerging markets, especially smartphone vendors such as Realme, OPPO, Xiaomi, etc.,” said Anrupa Nattaraj, Senior Research Analyst, IDC.
apple Continue to dominate the market with IPAD It captured about 31.5% of the market share. However, it’s not all great for Apple, the Cupertino giant incurred a 4.23 percent loss in total shipments last quarter. During the quarterly results call, Apple revealed that revenue from the iPad also fell 2.2% compared to the previous quarter. The Cupertino giant shipped 12.1 million units of iPad in the first quarter of 2021, while it recorded a shipment of 7.8 million units in the first quarter of 2022.
Anuroopa Natraj adds: “While their volumes are not yet large enough to move the market, it is the high demand for tablets in emerging markets since the start of the pandemic that has prompted these vendors to leverage their existing channel presence to build an ecosystem in which consumers own multiple products. From the same brand, just like Apple.”
Samsung It ranked second with a market share of 21 percent, followed by Amazon, the manufacturer of Kindle, with a market share of 9.6 percent. Meanwhile, Samsung and Amazon shipped 8.1 million and 3.7 million units, respectively.
Lenovo It came in fourth to take the biggest hit from a 25.9 percent year-over-year decline in upcoming shipments at 3 million units. Huawei recorded a decline of 17.2 percent with 2.2 million units shipped in the last quarter. At the same time, total shipments of other manufacturers accounting for 24.1 percent of the market share totaled 9.2 million units in the first quarter of 2022.

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