Apple unveiled new iPhone, iPad and Mac models Tuesday during its first major event of 2022.
The company said the new version of the low-cost iPhone SE, which comes with a screen smaller than Apple’s high-end iPhone 13, will have 5G capabilities, a more powerful chip called the A15, and better battery life.
The new iPhone SE will start at $429 and be available starting March 18, which is a $30 price increase over the current version of the iPhone SE, which was introduced in 2020.
During the online broadcast, called “Peek Performance,” CEO Tim Cook also introduced a new version of the iPad Air featuring a more powerful chip and an upgraded camera with new FaceTime features.
The price of the new iPad Air will start at $699 and will also be available from March 18th. Apple stated that the device is “two times faster than a Windows laptop in its price range.”
In addition, Apple unveiled a new Mac desktop computer called the Mac Studio, which was pitched as a high-end alternative to its current offerings such as the iMac and Mac Mini. Featuring the M1 Max chip from Apple, Mac Studio is for creators who need massive processing power for activities like movie and music production.
Apple said the base version of the Mac Studio will retail for $1,999, while the more powerful version featuring a processor called the M1 Ultra will sell for $3,999.
The company also announced a high-end computer monitor called the Studio Display, which features an iPhone-quality camera and speakers that support Apple’s “spatial audio” stereo feature. The display, which will retail for $1,599, contains an A13 chip, which is also used on some iPhone models.
Mac Studio and Studio Display will be available from March 18th.
Dan Ives, managing director of Wedbush Securities, told The Post that the new iPhone SE, which has not been upgraded since 2020, is expected to sell well internationally due to its lower price compared to the iPhone 13.
Ives added that Apple’s “captivating” announcements on Tuesday demonstrate the company’s strength during a supply chain crisis that has left everyone from Chevrolet to Sony scrambling for chips.
“The launch of a new product along with iPads in the largest supply chain shortage in recent history speaks to Apple’s unparalleled distribution strength,” said Ives. “They’re beating chip companies like Intel at their own game.”
Apple also announced an exclusive streaming partnership with Major League Baseball and is also expected to introduce a new Mac computer later during the ongoing event.
Apple is expected to make several high-profile announcements later this year. Ives expects that to include other new Mac models within the next three to five months as well as the debut of Apple’s augmented or virtual reality headset.