Finally, a TV that perfectly combines art and entertainment

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Televisions undoubtedly make a mission statement “bigger is better”. While TV manufacturers strive to keep the bezels as thin as possible, this is only because they want to make sure that the actual screen can be as large as possible. Whereas a 42- or 48-inch TV used to be considered the ideal, we as consumers are now eager to mount 65, 75, or even 85-inch monsters to our walls so we can truly bring the cinema experience home.

With the sheer volume of TVs today, it only makes sense that many of us would want to come up with some creative approaches to help conceal them as best as possible. Maybe your room is in a room completely separate from the main living room so guests don’t have to see it. Or maybe your TV rises from the closet at the end of your bed. Great ideas, but they require removing the TV from the central room of the house.

Samsung developed the ultimate solution and called it The Frame. The Frame was first released in 2017, but the latest 2021 model is easily the best yet, as it takes advantage of some of Samsung’s latest TV screen technology, and is even more intuitive when the party trick is revealed.

What makes The Frame special?

So, what is The Frame TV from Samsung? It’s a TV and picture frame combined in one incredibly cool package. When you watch TV – we had the pleasure of hanging the 75-inch version on the wall – you’re enjoying a stunning picture, taking full advantage of the QLED 4K display.

The Frame’s actual design delivers what is expected of a TV. What you get in the box is a slim TV complete with a black frame and a slim wall mount. However, Samsung does offer a set of Mounted Frames (sold separately, we’ve given the sepia option) that allow you to design The Frame to match the décor of the room you’re placing it in. TV appearance and sells the illusion of a picture frame.

Virtually unlimited photo options

When you’re not watching TV or movies, The Frame turns into a picture frame capable of displaying a wide variety of popular artwork, or you can alternatively upload your own photos. Do you remember the digital photo frames that were all the rage? Think of this as one of those, but on steroids.

Once you hang it on the wall (you can put it on its feet, but wall-mounting is the way to go to really unleash the full potential) you can have The Frame display a huge selection of artwork via the Samsung Art Store.

A neat touch from Samsung here is the use of different matte layouts and colors that help increase the illusion that you have an ordinary piece of art hanging on the wall and not a multi-thousand-dollar TV.

What happens when you turn it off

While Art Mode uses less power compared to TV mode, if left for a period of inactivity, The Frame will also turn itself off automatically. However, it just goes into some kind of idle mode. When it detects motion nearby, it will automatically display an artwork or photo you’ve uploaded in the same vein as when you’re slack at work and your boss starts walking to your desk so you have to look busy.

You can also turn off the TV completely to help save more energy. Just remember that this will turn The Frame into what is clearly a TV, so the illusion is lost.

No wires, no worries

It’s not just the ability to display artwork when it’s not in use that Samsung has also focused on. But, to help heighten the illusion that you only have artwork on your wall, even more so, Samsung has included the much-loved One Connect box that’s included with other TVs across the range.

The One Connect box sees all the connections — HDMI, USB, Ethernet, and so on — handled by a separate box, rather than having all of those connections around the back of the TV. Not only does this help keep the TV as thin as possible, making it easier to mount it on the wall, but it means you only have one cable coming out of the back of the TV.

What we especially love about its integration with The Frame is that Samsung has adopted One Clear Cable, a single, clear fiber-optic cable that powers the power and connections and has its own dedicated path and clip that follows it into the back of the TV. , so you will hardly notice any wires when disconnecting.

Another cool little trick from Samsung is the inclusion of a solar powered remote control. This means no more single-use batteries, which makes it a little more environmentally friendly than the TV remote you’re using. If your room is not exposed to natural sunlight on a rare occasion, don’t worry, the Samsung Solar Cell TV remote control can charge via artificial light in your room as well. But since a fully charged battery can last up to two years, you don’t need to think about it at all.

Eye-catching artwork, attractive picture quality

Of course, you’ll be spending your money on The Frame TV not just for its art show credentials, but to use it like a real TV. In doing so, you will get to experience Samsung’s own Tizen operating system, which is quite impressive. Tizen supports all major apps – Netflix, Amazon Prime Video, Apple TV +, Disney Plus, to name a few – and even presents you with recommended content based on your viewing habits.

For the image you get when viewing the content, there are not many errors. While Samsung’s best TV technology is reserved for its true flagship models, The Frame is on par with the South Korean company’s flagship models in the mid-range.

Blacks are deep and whites are bright, ensuring contrast levels remain strong no matter what you’re watching.

Of course, to get the best out of The Frame TV, you’ll need to feed it 4K content. Fortunately, the problems that plagued 4K TVs when they were first released have largely been eliminated, and now streaming services including Netflix, Amazon Prime Video and Disney Plus offer 4K content, either through a standard subscription or as part of A simple part more expensive subscription. For true tech connoisseurs, you might be a little upset to find out that Dolby Vision isn’t supported in The Frame, even though HDR10+ and HLG HDR codecs are.

As for sound, the same can be said about The Frame as with any other modern TV: It has a powerful set of speakers, however, if you want a more immersive home cinema sound setup, you’ll want to add a compatible speaker .

frame framing

So, should you buy The Frame TV from Samsung? If you want a TV that is unlike anything else on the market and want to have something versatile hanging on the wall, then yes, for sure.

If the absolute pinnacle of 2021/22 TV picture quality is of paramount importance to you, then we suggest you take a look at Samsung’s flagship Neo QLED series.

Pricing for The Frame in Australia starts at $1,399 (RRP) for the 43-inch model. Our 75-inch model costs $2,299 RRP and the massive 85-inch model is $3,799.

And when you consider that “real” artwork that you can display on The Frame TV can set you back hundreds of thousands or even millions, that’s a big deal.

For more information and to experience The Frame for yourself, visit Samsung.

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