Hisense U8G vs Samsung QN90A Comparison: Which Should You Buy?

If you want to spend a penny for a premium LED TV, there is no time like the present. Across the industry, bright and color TVs are taking center stage, and while near-perfect performance can still be pricey, there are plenty of options to choose from.

This year, the Hisense U8G and Samsung QN90A are two such options. Both represent some of the best TV technologies every brand has to offer — premium experiences for people who shop in a higher price bracket. Given Samsung’s recent success in engineering premium flagship TVs, we’re not surprised that the QN90A is among the best LED TVs you can buy, but we they were Amazed at how much Hisense U8G QN90A gets for its money. While both devices boast great picture quality, luxurious design, and a laundry list of future-facing features, there are some subtle and not-so-subtle differences to know before you invest in your next top-shelf TV.

Buy Samsung QN90A from Amazon

Buy Hisense U8G on Amazon


Credit: Review/Jackson Rocard

The Hisense U8G (shown here) is available in two smaller size options than the Samsung QN90A.

Before we get into the details of the picture quality and its features, let’s take a look at the availability and pricing of each of these TVs.

Hisense U8G:

The U8G is Hisense’s flagship TV for 2021. It’s only available in two sizes: 55-inch and 65-inch. While this simplifies the decision-making process for shoppers, people in the market for a TV larger than 65 inches will have to look elsewhere.

Here’s how the series goes from a price perspective:

  • 55 inch (Hisense 55U8G), MSRP $949.99
  • 65 inch (Hisense 65U8G), MSRP $1,299.99

Samsung QN90A:

Putting aside the QN900A 8K Neo QLED TV series – a high-end luxury product that can be relatively hard to come by – the QN90A is Samsung’s best 2021 TV. The QN90A is available in four sizes, ranging from 55 inches to 85 inches.

Here’s the series at a glance:

  • 55 inch (Samsung QN55QN90A), MSRP $1799.99
  • 65 inch (Samsung QN65QN90A), MSRP $2,599.99
  • 75 inch (Samsung QN75QN90A), MSRP $3,499.99
  • 85 inch (Samsung QN85QN90A), MSRP $4,999.99

The QN90A offers 75- and 85-inch options for people looking to stream on a large TV that dominates the room, but both Hisense U8G’s size options are significantly lower than their Samsung counterparts. Barring any discounts, the 55-inch U8G is about $850 less than the 55-inch QN90 at the time of writing. The 65-inch QN90A costs twice as much as the 65-inch U8G.

Our selection: Hisense U8G


Hisense U8G Butterfly phone holder, as seen up close
Credit: Review/Jackson Rocard

The U8G butterfly stand is unique, but people who like a minimalist look may not appreciate the extra flair.

Both devices are premium flagships, and their exterior certainly plays a role – these are top-shelf through-and-through TVs, and as such, their materials look durable and luxurious. However, there are some key differences that may affect your decision-making process.

The Hisense U8G is a nicely cut (albeit chunky) panel that sits atop an attractive butterfly stand. The stand design is a refreshing departure from the set of wide, bouncy feet that have grown in popularity over the past several years, and it’s certainly nice to see companies think outside the box. However, the stand space is quite large, so depending on the depth of your TV stand, the surface may get crowded.

For folks who embrace the funky, the U8G’s blend of luxurious and unique elegance might be appealing. For those who want to play it safe with some simplicity, the design of the U8G may be a little too far.

Samsung QN90A Stand as seen up close
Credit: Review/Jackson Rocard

The QN90A mount design allows the amplifier to be positioned.

The Samsung QN90A panel is thinner than the U8G panel and from a visual point of view, the rear chassis is less busy. Rather than relying on feet screwed onto the end, this handsome board sits atop a curved, center-mounted stand that allows plenty of room to place your loudspeaker and/or external broadcast devices.

Cable management slots are integrated into both designs – which is convenient – but given the large space of the U8G stand, the QN90A will likely offer even more tabletop flexibility. And while beauty is in the eye of the beholder, the QN90A’s sleek, minimalist design is our speediest bit.

Our selection: Samsung QN90A

Features and smart platform

Hisense U8G displays the home screen of its smart stand in the living room
Credit: Review/Jackson Rocard

Android TV on the Hisense U8G (shown here) offers a great deal of flexibility, but its user interface is harsh compared to some competitors.

Being high-end TVs, both the U8G and QN90A are equipped with a host of features and improvements. Before we get into some of the differences, let’s take a look at the features these two devices have in common:

  • 4K resolution
  • HDR (HDR10, HDR10 +, HLG)

  • Quantum dot color
  • Refresh rate 120 Hz
  • HDMI 2.1 (4K @ 120 fps)

  • eARC
  • Variable refresh rate (VRR)
  • Auto Low Latency Mode (ALLM)

Both devices also feature built-in smart platforms, of course: the U8G is loaded with Android TV and the QN90A features Samsung’s Tizen-based Smart Hub. While we love the nearly endless flexibility that Android TV offers, Samsung’s smart platform is flexible enough. And Easier to use.

The U8G and QN90A both offer high dynamic range (HDR), but only the U8G arrives ready to display Dolby Vision content. As of 2021, Samsung TVs on the market do not support Dolby’s HDR superior format.

Samsung QN90A displays the home screen of its smart platform in a living room setting
Credit: Review/Jackson Rocard

Samsung’s Tizen-based smart platform (shown here) is easy to navigate and quick to boot.

While both devices offer HDMI 2.1 ports, only two of the U8G’s four HDMI ports carry the specifications. On the other hand, all four HDMI ports in the QN90A are of type 2.1. This might not seem like much of a difference, but consider this: If you own an Xbox Series X, or a PlayStation 5, And eARC-enabled soundbar One of the exciting new gaming consoles will need to convert to an HDMI port that doesn’t support next-generation gaming features. With the QN90A, this is not a problem.

And while the U8G isn’t slack when it comes to bells and whistles, it can’t compete with Samsung’s integrated software (Samsung’s Health and Game Bar and support for Q-Symphony speakers, for example). Between these improvements, the superior smart platform, and the additional HDMI 2.1 ports in the QN90A, the winner is clear.

Our selection: Samsung QN90A


Samsung QN90A Displays 4K/HDR Content in a Living Room Setting
Credit: Review/Jackson Rocard

Like the Hisense U8G, the Samsung QN90A (shown here) is capable of over 1,500 nits of brightness in HDR.

Let’s get one thing away: The U8G and QN90A are among the best LED TVs you can buy today. Their screens equipped with quantum dots deliver rich, accurate, but psychedelic colors and intense highlights. In fact, these are the two brightest TVs we tested this year, so both will turn up in rooms that get a good amount of light.

Another similarity is that these two televisions look their best when viewed from a direct angle head-on—move to the side and you’ll notice a slight boom and a slightly dulled color. The good news? Because of their brightness, both TVs handle off-angle viewing better than most TVs with VA panels.

Hisense U8G displays 4K / HDR content in a living room setting
Credit: Review/Jackson Rocard

The Hisense U8G (shown here) offers incredible brightness and unrivaled HDR color, but it struggles to control its contrast compared to the Samsung QN90A.

As you will start to notice some important differences between the two during dark content. Both TVs feature a full range of local dimming, but while the U8G maxes out at 360 for the 65-inch model, the 65-inch QN90A undoubtedly offers so much more. This is because the QN90A features a small LED backlight, which means the LEDs are much smaller. The addition of more LEDs – along with its smaller stature – makes the QN90A even smarter when it comes to contrast control. In other words, the darker parts of the image can remain dark, even when the brightest elements of the image are turned on.

We spent a lot of time with both TVs, and while they are equally impressive, the QN90A is remarkably better at reducing light boom during dark scenes. So while the QN90A won’t give you Dolby Vision support, it’s a more cinematic experience.

Our selection: Samsung QN90A

And the winner is…

Samsung QN90A Displays 4K/HDR Content in a Living Room Setting
Credit: Review/Jackson Rocard

The Samsung QN90A (shown here) offers better performance and many more features than the U8G, but it costs a lot more.

From its impressive performance to its extreme approach to features and improvements, the Samsung QN90A is a better TV than the Hisense U8G. If you want the best, it’s the Q90A all the way.

However, when all is said and done, the U8G could end up being one of the most advanced TVs of the year, essentially offering around 80% of the QN90A experience for a fraction of the cost. It’s as bright as the QN90A, offers stunning HDR colors, and comes with a toolbox full of gaming-related features.

If you are looking for better hardware, better performance and a better set of features, then go for the Samsung QN90A. If you want to be frugal while still having one of the best TVs of the year, the U8G is the perfect match.

Buy Samsung QN90A from Amazon

Buy Hisense U8G on Amazon

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Prices were accurate at the time this article was published but may change over time.

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