How LG innovations changed our lives for the better

LG Electronics is a leading manufacturer of consumer and commercial products from televisions, home appliances, and power and air solutions to monitors and service robots as well as automotive components. In the 63 years since the company was founded in Korea, LG has grown into a global innovator present in nearly every country in the world.

In the spirit of the International Day of Creativity and Innovation celebrated on April 21 every year, which aims to raise awareness of the role of innovation and creativity in all aspects of human development, let’s take a look at some of the award-winning products pioneered by LG that have changed our lives for the better.

A smarter way to live

Smart home devices with built-in intelligence are undoubtedly changing the way we live, and LG’s ThinQ products are a great example of that. The LG ThinQ app serves as a central platform to control the brand’s wide range of connected devices and consumer electronics – helping us save time and live more efficiently, all from a single app.

This innovative thinking is embodied in all LG devices. For example, the LG InstaView refrigerator changed the way we think and use refrigerators. It is designed with a glass panel that displays the contents inside the refrigerator when clicked. This allows you to see what’s inside your refrigerator without the cold air coming out; This saves energy and keeps food fresh for longer. Thanks to ThinQ innovation, you can also adjust temperature settings on your smart device remotely, so your refrigerator is at the perfect temperature, whether you’re going away on a trip or about to come home with a large selection of groceries.

LG’s innovation also extends to sustainability. The company recently announced the upcoming launch of its upgradeable devices which will allow users to download new features and functions of a device from the ThinQ App Upgrade Center.

And with LG’s pioneering inverter technology, which is used to make washing machines, microwave ovens and air conditioning units more efficient, consumers and the environment both benefit from everyday appliances that use much less energy.

A good example is the LG NeoChef, our smart inverter technology helps us create delicious and healthy food with accurate heating and fast cooking. Powerful technology allows you to save time and energy while enabling a large variety of cooking methods and techniques, including biltong making, roasting, air frying, steaming, slow cooking, reheating, baking, charring and making yogurt.

OLED era

Thanks to LG’s innovations, we can now enjoy cinema-quality entertainment experiences at home. LG OLED TVs represent a revolutionary leap forward in the world of display technologies. With powerful self-lighting pixels that can be turned on and off individually, you can enjoy stunning detail, even during dark scenes, as well as richer colours, deeper blacks with infinite contrast. Combined with other technologies, OLED provides us with a more realistic and immersive TV viewing experience.

Since their debut in 2013, LG OLED TVs have been honored in the prestigious Red Dot Design Award, and have received several “Best of the Best” awards over the years. LG’s new lifestyle OLED TV recently won the “Best of the Best” award in this year’s competition, which shows how innovative they are.

The Magic Remote from LG is another game changer in the entertainment field. Users speak to the remote control to search for shows, change TV settings, switch to different inputs, or ask the Google Assistant to pull up family photos, control lighting settings, check the weather, and more. It’s easy to see why this TV is considered one of the smartest TVs in the world.

LG products rely on innovation to help us live a better life, from keeping our food fresh and providing us with immersive experiences to helping us live more connected and sustainable lives. On International Day of Creativity and Innovation, and every two days, LG will continue to develop ground-breaking products that change the way we live, work and play in innovative ways.

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