I take back everything bad I said about Samsung The Frame

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Until this month I wasn’t sure why anyone would buy “The Frame” TV from Samsung. It seemed excessive and just really productive to talk about the fact that you have enough money to spend on another TV that is in a room big enough to sit on a stand.

I had a lot of opinions about The Frame. But I didn’t really spend much time with one, so I was open to changing my mind. Obviously, as I read the title, my mind has changed and I’m now eating a modest 55-inch pie flavored with a Samsung Frame TV.

What is The Frame TV?

The idea behind The Frame TV is basically that you have a TV that behaves like a work of art when not in use. You can choose from a number of artists and their works (more on that later) – as Samsung says: “The Frame turns your space into an endless gallery of masterpieces.” The Frame has been around for a while, but the thing I’m reviewing is the 55-inch Samsung 2022 QLED 4K Frame TV.

What did I not like about it?

I mentioned above that I didn’t give much thought to the Samsung Frame TV. So what did I not like? Well, to start with: why would you want else Is the TV not your main TV but it takes up more space because of its stand? I have to admit that this was mostly a carelessness to look at some people Act They have space and they don’t live in an apartment in Sydney. I’ve also neglected to take into account the fact that The Frame can be fitted, which leads me to my second problem: How is this practical with a dog, cat or small child? Well, Asha, you can mount it. But you also know what? Not everyone has a dog, cat, or toddler, and if they did, they might have enough room to get the Samsung The Frame TV far enough out of the way that a dog, cat, or toddler can’t shake it off.

The recurring theme here was that me I decided I didn’t want one, so I wondered why anyone else would.

However, if we go back to my first problem, the Frame shouldn’t be your second TV, it’s Could you Be your first (or only) screen. It’s $2000 and not much different from other 55-inch TVs, except for its absolute picture perfection (I’ll get to that soon).

Another issue I tackled with Samsung’s The Frame TV was “Why would I want to display artwork on screen?” I assumed the screen would make it look tacky, as demonstrated by the great LG QNED91 TV. Oh boy I was wrong about that.

The picture is second to none

I’ve reviewed a number of TVs since I joined Gizmodo Australia and all of them, including Samsung’s latest 75-inch Neo QLED, surprise me with the picture quality. Even so, in a way, Samsung’s The Frame TV beats all other TVs when it comes to images. Here is a close-up of the frame, taken with the iPhone 13 Pro Max:

Photo: Asha Barbaschow/Gizmodo Australia

You can honestly be seen The texture looks wet. If this photo looks good, I hope you can imagine how it looks up close.

Samsung Frame TV
Photo: Asha Barbaschow/Gizmodo Australia

I also spent a very long time watching a car drive up the side of a mountain. The motion isn’t captured well in this shot, but you’ll be mesmerized, too.

artistic work

Nor did I see the necessity of owning a work of art. Now I do, as you can see in the close-up of a flower above, it’s exceptional quality. While in Art Mode on The Frame, you can access the Art Store. You can choose from a selection that Samsung owns (there are over 16,000 pieces of artwork) or you can upload your own (via USB or Samsung phone). Of those 16,000, 20 are free but paying $24.99 will allow you to purchase an individual piece of art. A Samsung Frame Art Store subscription will set you back $5.99 per month after a three-month free trial. However, if you buy art, you can take it with you when you get a new Samsung Frame TV.

Of course you can choose a digital display of the Mona Lisa, But Lots of commission goes back to the artist, and for Australians, there’s plenty of local artists’ work to buy – they get monthly royalties from the Samsung Art Store (it depends on how many people show their artwork, so buy an Aussie works, ye). Just a note that if you like the art used in the hero image for this article, head over to the Mulga website to learn more.

You can also customize the bezels and frame of The Frame and it can be wall-mounted as well. If you install it on the wall, you can get some spin:

He can still do TV stuff

Samsung Frame does all the things a regular TV does, plus just artwork. You should consider the technical part as an additional element.

Samsung Frame TV
Photo: Asha Barbaschow/Gizmodo Australia

If you want to go into Technical Mode, just press the Power button once, doing that also reduces electricity consumption (but I can’t tell you how much) versus TV Mode. If you press it again, it will go back to TV mode. Pretty darn simple. Pressing the button for five seconds turns it off. Oh, and the Samsung Frame automatically launches to display your artwork when it senses you’re entering the room. Leave the room and it turns itself off.

But how does that look?

Very good, actually. With The Frame, Samsung still gives you built-in speakers and True Dolby Atmos support, which can also transmit a Dolby Atmos signal wirelessly to a Samsung speaker. While I think Samsung’s latest Q990B soundbar is absolute perfection, The Frame still holds it.

I found that even halfway through it was loud and perfectly audible, and the full volume became a bit loud, but not distorted.


This humble 55 inch Samsung TV flavored pie tastes good. I wouldn’t have one in an apartment without the possibility to mount it, and my cat would have a field day with the easel. But it’s a good TV with a great picture, if you have an extra $2000 and you love art.

The Frame is available in 32, 43, 50, 55, 65, 75 and 85-inch models, with swivel accessories starting at $499 for the wall-mounted swivel (wall-mounted swivel is $599).

Where can I buy the Samsung The Frame?

Prices for new The Frame TVs range from $799 for the 32-inch model to $4,999 for the 85-inch model. The 2022 55-inch model I reviewed will cost you $2,095 from Samsung.

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