Impressive 55″ Sony BRAVIA TV

Publication date: Published on – 01:45 pm, Wednesday – September 1, 21

The company’s recently launched BRAVIA 55X90J TV is also powered by the Cognitive Processor XR, which is said to think like a human brain.

New Delhi: In an effort to attract users with great picture and sound quality, Sony – one of the well-established TV brands in the country continues to release new smart TVs from time to time using new technologies.

The company’s recently launched BRAVIA 55X90J TV is also powered by the Cognitive Processor XR, which is said to think like a human brain.

Priced at Rs 1,39,990, the new 140 cm (55 inch) TV is available across all Sony malls, major online stores and e-commerce portals in India. The TV updates Sony’s premium LED Triluminos TV for 2021.

With the help of the Cognitive Processor XR, TV behaves like the human brain and understands how humans see and hear, delivering a realistic and immersive experience to the viewer.

The processor delivers human-reflection intelligence, which detects the focal points of scenes and analyzes many elements of image quality to produce an image that is more natural and closer to human memory.

The company claims it is a new processing method that goes beyond traditional artificial intelligence (AI).

With a stylish finish, a sleek supportive stand and a massive 55-inch screen with a thin bezel, the Smart TV is captivating and pleasurable to look at. The good thing is that the minimalist design simply helps to enlarge the screen and reduce the frame.

The company’s 55-inch TV with Triluminos technology is similar to the quantum dot technology used in TVs marketed as QLED TVs. It features a 120Hz refresh rate which is also variable with automatic low latency mode.

The 4K TV comes with HDR support in HLG, HDR10 and Dolby Vision formats, as well as Dolby Audio and Dolby Atmos audio.

We found that the palette produces strong colours. Matches the cinematic presentation it deserves with cinematic sound, the device features 20W stereo speakers. It sounds really good for vocals and has a decent dynamic range.

The TV comes integrated with Google TV that allows users to browse over 7,00,000 movies and TV episodes via streaming services.

You’ll also find access to the Google Assistant, Alexa voice assistants, and the built-in Google Chromecast, as well as support for Apple AirPlay 2 and Apple HomeKit for screen mirroring.

Conclusion: Continuing its legacy, Sony’s new 4K TV is dynamic with great picture and sound quality among other features. It contrasts with competition in the QLED and LED segments, including options from OnePlus and Samsung, which are priced around this TV or a bit lower than this TV.

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