Microsoft and XBOX Become New Partners for Atlanta Hawks

The Atlanta Hawks today announced a multi-year partnership with Microsoft Corp, including Xbox, aimed at providing opportunities and resources in underserved areas of Atlanta through sports, technology and community programming.

“We are excited to partner with Microsoft and Xbox and leverage their incredible technology with the next generation of Atlantans,” said Michael Drake, senior vice president of global partnerships for the Atlanta Hawks. “As technology continues to evolve and play a larger role in the daily lives of our city’s youth, we find it crucial to have an innovative community partner at Microsoft who shares a similar vision of how sport and technology intertwine.”

Microsoft believes in the opportunities that can be created by increasing access to and passion for technology among young people. With their growing presence in Atlanta, they are committed to creating those opportunities across the city. That’s why Microsoft is particularly excited about the partnership with the Hawks who will be launching their STEM and basketball programs this summer as part of the Hawks’ summer tour of the Community Court.

“Given the passion for basketball in and around Atlanta, we are thrilled to offer dedicated STEM themed basketball camps to children in the community to combine their love of the game with an interest in technology,” said Jeff Hansen, General Manager of Strategic Partnerships. Chris Munson, Senior Director of Global Sports Partnerships, Xbox, added, “Our mission at Xbox is to bring the gaming community and fun to everyone on the planet. We are excited to partner with Atlanta Hawks to bring to life our core mission – Power Your Dreams – which not only celebrates the values ​​of diversity and inclusion. shared by Xbox and Hawks, but sparks fans’ imaginations when two creative teams come together.”

To inform the partnership, Hawks and Microsoft teamed up to provide a magical moment for a young member of BlazeSports America, a non-profit organization founded after the 1996 Atlanta Paralympic Games that is a leader in adaptive sports and recreation. Showcasing how anyone can be an athlete or gamer, Hawks and Microsoft provided a series of experiences to encourage participating youth and his team to continue to pursue their dreams on and off the field.

The experiences included an inspiring conversation from Teams with Microsoft employee and Paralympian Kim Robbins, moderated by NBA Hall of Famer Dominique Wilkins, with the goal of inspiring the team before their national championship run and beyond. Watch the video here. The Hawks will also collaborate with Microsoft on future charitable, community-related initiatives throughout the partnership period.

To learn more about Microsoft in Atlanta, visit

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