Nielsen, which licensed Inscape for national addressable metering starting in 2021, acquired rights from Vizio to integrate Inscape data into both local and national audience measurement solutions. With this agreement, Nielsen can now add big data from a portfolio of nearly 20 million smart TVs, an improvement that includes additional coverage of 400 stations across local US markets that include Local People Meter, Set Meter and Portable People Meter panels. .
“At Nielsen, we have a commitment to the industry to continue innovating and improving for the future. This agreement with one of the leading manufacturers of smart TVs, for national and local scale, underscores our commitment,” said Peter Bradbury, chief commercial officer at Nielsen. Covered by ACR is incredible for our audience measurement, and when these massive data sets are validated and augmented by real human behavior, which only Nielsen can do, this represents the future of media measurement.”
Mike O’Donnell, Vizio’s Head of Revenue and Liaison Officer at Vizio, said: “We are excited to work with Nielsen and to incorporate select viewing data into Nielsen’s services as we continue to help the entire TV market evolve.”
Vizio’s Inscape Data captures display data from millions of connected TVs (including cable box, set-top box, DVR, etc.) and streaming environments. ACR data provides real-time scale, detail, and insights, enabling a greater understanding of what is being watched in millions of American households by measuring the content on TV glass, regardless of the source.
Nielsen panels will be used to validate what’s missing in huge datasets, including full representation, over-the-air embedding, cross-representation validation, understanding when television is turned on or off, and people-level scaling.
Nielsen will release big data into its national television metering beginning in September, what it calls a “major step” toward the launch of Nielsen ONE, the upcoming single, unrefined solution for cross-media metering.