Sony launches Bravia XR TV ad ‘perfect for PlayStation 5’

Unsurprisingly keen to cash in on the massive popularity of the Playstation 5, Sony’s TV division announced its second promotion on PS5/Bravia TV in several years.

While last year, though, Sony only flagged a few of the TVs included in the promotion as being PlayStation 5 ready, this year the brand ramped things up, calling out new Bravia XR TVs covering the “Perfect for PlayStation” campaign. 5″.

Perfect is a pretty strong statement and doesn’t leave Sony much room to wave if it decides to go for a third, more categorical, PS5-related marketing campaign next year. But this is something we can enjoy if/when it happens. For now, let’s just see what exactly this new campaign entails, and whether it lives up to “perfect” billing.

We start with a pleasant surprise: Instead of making it easier to determine which of the new Sony TVs have HDMIs capable of handling enough bandwidth to support 4K at 120Hz frame rates, it also foreshadows the arrival of a couple of new gaming-related games. Features.

Another new feature being promoted in the Perfect for PlayStation 5 campaign is the Auto Genre Picture mode. Before anyone gets too excited about this, it sounds pretty daunting as the Automatic Low Latency Mode (ALLM) features gamers have become familiar with as part of the HDMI 2.1 specification.

In Sony’s words, Auto Type Picture mode “can detect if you’re playing a game or watching movies and shows,” and “automatically switches to game mode when gaming, reducing input lag to make the action more responsive, or to standard mode when watching movies.” via the streaming service or from an Ultra HD Blu-ray disc on the PS5, which shifts the focus to image processing for a more expressive image.”

As with many of Sony’s gaming features over the past couple of years, though, those features aren’t available now, to coincide with the launch of the Perfect for PlayStation 5 demo. Instead, both should be added via updates for both PS5 consoles and TVs. compliant. Sony states that it will be released before the end of this year.

Sony adds that both new PS5/TV features will be available through the HT-A9 home theater system, and the HT-A7000/HT-A5000 soundbar — again following other firmware updates scheduled for spring 2022.

It’s worth noting that in 20 European countries, Sony Europe / Sony Interactive Entertainment will also launch a promotion for eligible buyers of Bravia XR TVs where they can claim £100 / €100 PlayStation Store digital codes.

One thing notable by its absence from the Perfect For Playstation 5 information is any mention of variable refresh rates (VRR). Sony has been promising to add VRR support to the PS5 and some of its TVs since before the console was released, and actually started rolling out the first part of a seemingly two-stage firmware update for its 2020 X90H/XH900 TVs just a few days ago. It seems a little strange, then, that there’s no mention of VRR in the Perfect for PS5 release, despite the two other new features he mentions that aren’t actually available right away.

Sure, as things stand at the moment, Perfect for PlayStation 5 pushes without any thought or mention of VRR if anything that highlights this current graphic feature of the Xbox Series X and most other mid-range, high-end TVs now. It almost seems to add “but not for Xbox Series X” implied at the end of the campaign name.

Also, while it’s nice that the two new features announced alongside Perfect for Playstation 5 make the new promotion seem like it’s not just an over-the-top remake of Ready For PlayStation 5, the campaign inevitably feels like it’s casting a small shadow at the end over the course of the year. general – so the TV is connected to it. However, just to add to the confusion, it looks like the two new features announced with Perfect For PlayStation 5 will also be rolling out in the 2020 X900H/X90H models, as well as Sony’s more affordable 2021 X80J and X85J sets – so far it’s clear that they It has not been upgraded to “Perfect for PlayStation 5” status because it does not meet the required specifications in some obscure way.

In short, then, while “Perfect for PlayStation 5” is a step forward from the previous Ready For PlayStation 5 campaign, and it appears that Sony continues to at least try to offer some kind of unity across two of its most important product divisions, for now the campaign is still highlighting On the persistent shortcomings in the technical aspects of Sony’s otherwise outstanding game offering as much as creating the consumer thought process that Sony truly wants creates “you should buy these two products together”.

Related reading

Sony 2020 ‘PS5-ready’ TVs are finally ready for … Xbox Series X

Sony’s Ready for PlayStation 5 campaign issue

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