Sony’s new QD-OLED and Mini LED TVs are just as expensive as you’d expect

Sony today announced full pricing and availability details for its 2022 Bravia XR lineup. The range is led by its flagship 8K Mini LED series – this is Sony’s first year making Mini LED kits – but also includes 4K Mini LED, QD-OLED, OLED and LCD kits traditional.

Nobody expects giant 8K TVs to sell at a reasonable price, and the Sony Master Series Z95K Mini LED models come in at $6,999.99 for the 75-inch and a penny of $10,000 for the 85-inch set. The Z95K series will be available for pre-order this summer, but among Sony’s latest TVs, I don’t see many consumers considering it seriously.

Next up is Sony’s first QD-OLED TV, which uses new panels from Samsung Display. Samsung Electronics also has a QD-OLED TV hitting the market right now, and I was pleasantly surprised at the reasonable price. But Sony TVs are always more expensive than the competition. Sony prides itself on superior image processing and resolution – but these benefits don’t come cheap over A95K QD-OLEDs.

You’ll have to pay $2999.99 for the 55-inch model, with the 65-inch for $3999.99. That makes the comparison pretty straightforward with Samsung, which charges $2199.99 for a 55-inch and $2999.99 for a 65-inch OLED TV. But then again, Sony tends to lead the pack if you’re willing to pay a premium for top-notch image resolution. Sony says its QD-OLED kits will go on pre-order in June for US customers and this month in Canada.

If you’re more concerned about Mini LED’s superior brightness, well, the company’s X95K 4K kits will also do some damage to your wallet. Sony says the XR Backlight Master Drive in these TVs “controls thousands of tiny, high-intensity LEDs in precisely controlled areas to create a stunning dynamic range that brings content to life with deep blacks, natural colors and sheer brightness.” Going from smallest to largest, the 65-inch X95K is $2799.99, the 75-inch is $3799.99, and the 85-inch requires $5499.99. If you have the cash to spare, the good news is that the X95K is available to order right away.

Sony also has a new A90K Master series aimed at gamers: These OLEDs only come in 48-inch ($1499.99) and 42-inch ($1,399.99) sizes, and while they don’t use QD-OLED panels, they still offer great picture quality and full support for gaming features HDMI 2.1 like VRR games and 120 Hz.

From there, you can get into “regular” OLED TVs with the A80K series starting at $199.99 for the 55-inch model. These also have full HDMI 2.1 support and the best-in-class built-in speakers that Sony is known for. All Sony TVs run Google TV, and after years of Android TV support, it’s all in a flexible, responsive, and stable place.

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