adtech

Experts discuss what Netflix’s acquisition of Roku could mean for the industry

As rumors circulate about the possibility of a Netflix-Roku deal, industry experts are sharing their boldest predictions about what a potential acquisition could mean for the future of streaming and media buying in the space. Justin Hayashi, CEO of New Engen Netflix sees advertising as the next growth driver and an essential part of building …

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Netflix’s advertising hub is boosting the already hot Smart TV market

This is the web version of the dot.LA daily newsletter. Sign up for the latest news on tech, startups and venture capital in Southern California. Jason Fairchild’s bet on the future of connected TV advertising looks smart this week — and not just because his startup You just raised $20 million in new financing. Fairchild …

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